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THE NICHE SAAS FIELD GUIDE

Build for a very specific somebody.

A practical playbook for independent and aspiring founders. Validate a niche, build a focused MVP, find your first customers, and test how to reach more of them.

For independent and aspiring founders building useful software.
START WITH A REAL WORKFLOW.READ THE CHAPTERS IN ORDER ↓
THE PLAYBOOK

Five chapters.
Practical next steps.

Start by understanding a specific problem, build around one useful workflow, then return to the people you want to serve. Adapt the steps to what you learn.

01
CHAPTER 01

Validate a niche.

Choose a specific group you can reach, then learn how work gets done and where it breaks. Test whether the problem matters before you start building.

  • ↗Map a specific role, industry, and recurring workflow.
  • ↗Ask people in that niche about current workarounds, costs, and past attempts.
  • ↗Look for a concrete next step, such as sharing a workflow or discussing a pilot.
Open the niche validation chapter
02
CHAPTER 02

Build a focused MVP.

Choose one job from what you learned and build the smallest useful workflow around it. Let real use guide what changes next.

  • ↗Keep the first version centered on one workflow.
  • ↗Use tools your team can maintain and change quickly.
  • ↗Invite early users to try real tasks and share where they get stuck.
Read the focused MVP chapter
03
CHAPTER 03

Find your first customers.

Bring the product back to the people and communities you can reach. Make the offer clear, listen to objections, and adapt based on those conversations.

  • ↗Start with people who have the problem you set out to solve.
  • ↗Explain the value in terms of their current workflow.
  • ↗Track conversations, product use, and why people do or do not pay.
Read the first customers chapter
04
CHAPTER 04

Build repeatable acquisition.

Test how the right buyers find and act on your offer. Compare channels through small, trackable experiments before committing more time or money.

  • ↗Choose one channel that can reach a clearly defined buyer.
  • ↗Track qualified next steps alongside the time and spend required.
  • ↗Repeat, adjust, or stop based on what the test actually shows.
Read the repeatable acquisition chapter
05
CHAPTER 05

Scale within your niche.

Strengthen the product and business around the buyers you understand. Make deliberate choices about integrations, pricing, hiring, and adjacent needs before widening the market.

  • ↗Add integrations where they remove a repeated workflow obstacle.
  • ↗Review packaging and annual terms against buyer value and delivery costs.
  • ↗Expand to adjacent jobs in the niche while protecting the core workflow.
Read the scaling chapter
START WITH A QUESTION

What problem do you
understand up close?

Begin with niche validation, then follow the playbook chapter by chapter.

Start with niche validation